Taking his mission a step further, Joel announced the launch of a new philanthropic platform, the “In Memory of Arthur'' (IMOA) Initiative, which will help foster positive change in Philadelphia by investing in some of the city’s most impactful non-profits: Philadelphia Youth Basketball League, New Options More Opportunities (NoMo), YEAH! Philly, and Boys & Girls Club Philadelphia. Rather than give into comparison and give up on their dreams, Joel hopes to inspire young athletes to let each hurdle motivate them. Joel also works closely with other youth organizations in Philadelphia to make sure future All-Stars have everything they need to meet change head-on and stay true to themselves.
With the help of Under Armour, Joel has dedicated the Arthur Embiid Athletics Court at the NE Frankford Boys & Girls Club in Philadelphia to his late brother in hopes to pass on his generous spirit.
Now, Joel pays forward the support and optimism that he needed in the darkest times of his basketball career.
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